Course Description
Streaming platforms play a huge role in online entertainment and provide a great opportunity for marketers. This course will introduce several popular streaming platforms such as YouTube, Twitch, Vimeo and along with others, and demonstrate to students how these platforms could be used in online marketing.
In this course, students explore each of these platforms and analyze user traffic, viewership, communications and sharing options. In addition, students will work collaboratively in teams to conduct a thorough research in identifying an appropriate streaming platform for online marketing, and prepare and present an online marketing plan designed for streaming platforms.
